Copywriting
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contact me at andreaghickey@gmail.comSocial Captions
new look, same yummie! we took some time to define who we are and what we do — and that's creating essentials you'll always feel your best in without ever sacrificing comfort. visit our site to learn more about our mission and see the glow-up ✨😉
our new cool blue tone, vintage indigo, reminds us of misty fall mornings and lakeside picnics 😌
things shapewear doesn't have to be:
👉 uncomfortable
👉 hard to put on
👉 constricting
our shapewear is designed to be worn wherever and whenever, so you can smooth and sculpt at a moment's notice😍
Email Marketing Blurbs
our new faux leather leggings combine our signature curve-sculpting powers with this season’s hottest trends!
planning for the yummiest time of the year? us too! we’ve uncomplicated Thanksgving with this 3-day outfit guide!
our 3-panel tanks feature patented shaping panel technology we pioneered first! now you can enjoy a sculpted silhouette for half off!
SEO
Finally, no-fuss, no-bulk women’s shapewear for any occasion. With features that sculpt and smooth, you can wear our women’s shaping underwear anywhere — and under anything! Pair with our bras and wear under your favorite Yummie leggings and jeans for a comfy and contoured fit.
With classic styles and full coverage cuts, our women’s non-shaping bottoms are the contour-free, anytime staples you'll love. However you choose to layer them, our non-shaping panties deliver unbelievable comfort without any of the bulk! You’ll need a drawer full of these colorful and cute women’s underwear.
Our iconic Yummie bodysuits offer the benefits of shapewear with the versatility of wardrobe staples. Each bodysuit layers perfectly under leggings, jeans, pants, or skirts. Looking to offer seasonal staples? Madelyn is the bodysuit women — and People Magazine — swear by! This long sleeve bodysuit is just one of many your customers will adore this Christmas season.
Brand Messaging
Life can be complicated, but Yummie simplifies your wardrobe — and routine. And now, we’ve made it even easier to discover what makes our essentials unique. From curve-sculpting to temperature regulating to deliciously soft fabrics, you can compare features with our brand new icons!
With our innovative designs, soft fabrics and wide selection of styles to choose from, you’ll always have the perfect bra or bralette for every outfit and occasion.
Editorial Writing
Do you have trouble keeping your liner in place? Not anymore! When activating your liner, drop some Duraline in instead of water and you’ll have a budge-proof look all day long. According to Beauty Bay , it can be mixed with “pigments, lipsticks, and eyeliner gels,” so you’ll really get your money’s worth.
Wet liners: This summer’s sleekest eye trendOver the Garden Wall. If you’re into lore, storybook imagery and old Americana, prepare to fall in love. This 10-part miniseries is sweet and exciting: two brothers stumble into an old-timey world in the woods reminiscent of a turn-of-the-century Halloween card. Things aren’t always what they seem, so it’ll keep you hooked. Streaming on HBO Max.
5 animated shows meant for adults you can actually watch with kidsThe Queen’s Gambit. Since so much “geeky” content is centered around men and boys, this show is so refreshing—not to mention beautiful. Anya Taylor-Joy stars as Beth, an introverted orphan who becomes a chess prodigy. Though struggling with substance abuse, she rises through the ranks of competitive chess with the help of her adoptive mother and competitors-turned-friends. Streaming on Netflix.
8 TV shows with strong female leads to add to your must-watch list for Women’s History Month